智慧手機吃香帶動市場復甦 黑莓機擠掉摩托羅拉進前五大

智慧型手機受到市場歡迎,據IDC最新2010年第一季全球手機出貨報告顯示,Research In Motion(RIM)黑莓機擠掉摩托羅拉(Motorola),首度進入全球前五大廠商,並與Sony Ericsson並列第四。報告說,摩托羅拉無法跟上高階功能手機和智慧型手機的市場趨勢,自2004年起,已從第二大手機跌到前五大之外。

IDC報告指出,今年第一季前五大手機廠商為諾基亞、三星、LG,RIM和Sony Ericsson則並列第四,市佔率分別為36.6%、21.8%、9.2%、3.6%。其中,在年增率排名上,RIM出貨率更位居全球之冠,達45.2%。另外,前五大中,只有Sony Ericsson的出貨衰退,跌幅為27.6%。

分析原因,報告指出,這是受智慧型手機需求增加及景氣復甦激勵,今年第一季全球手機出貨量達2.949億支,較去年的2.424億增加21.7%。在銷售量方面,智慧型手機逐漸受到消費者和商務人士的喜愛,今年第一季市場表現亮眼,相較之下,去年第一季手機市場衰退幅度有16.6%。

首度進入前五大、與Sony Ericsson並列第四的RIM第一季出貨1060萬支手機,而長期位居第五名的摩托羅拉則出貨850萬支。IDC分析師認為,RIM的嶄露頭角意味著智慧型手機的成長動能將推動全球行動電話市場的復甦。
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