小筆電銷售年增率只剩5% 原因出在消費者改買iPad?

曾經叱咜風雲的小筆電真失寵了嗎?最新數據顯示,小筆電在2010年4月年增率只剩下5%,一份3月間的調查還發現,計畫購買蘋果平板電腦iPad的美國消費者中,有44%說他們不想要買小筆電或筆電。

據Fortune.cnn.com報導引述摩根士丹利分析師Katy Huberty的研究報告指出,小筆電在美國市場的銷售表現出現大變化,2009年6月銷售量年增率曾高達641%,但是到了2010年1月,年增率卻大減至68%,2010年4月,年增率更掉到5%。

而iPad開賣時間為3月下旬,加上從1月底展開預購,蘋果宣布在上市後28天已經賣出100萬台,小筆電與iPad在市場的消長相當密切。Huberty並進一步表示,計畫購買iPad的美國消費者中,有44%表示他們不想要買小筆電或筆電。

而Forbes.com也報導,Barclays Capital分析師Ben Reitzes說,iPad一上市就對小筆電售價造成衝擊,至4月7日為止,Amazon網站當週小筆電均價為322美元,較3月29日為止當週的340美元均價掉了5%。

華爾街日報報導指出,經濟復甦確立,許多消費者願意付更多錢購買運算能力更強的筆電,因為對於處理照片和影片有需求;也有部分消費者偏愛高階智慧手機和蘋果平板電腦iPad等裝置,相形之下,平均售價300美元、螢幕小於10.2吋的小筆電逐漸失寵。

報導說,價格已不是消費者選購筆電時的最大考量。根據IDC分析師Jay Chou指出,去年第四季全球PC銷售量達8600萬台,其中有1150萬部是小筆電,IDC發現到消費者捨棄小筆電,改買主流筆電,這種情形在歐洲、非洲和中東地區尤其明顯。
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