線上購物群雄並起 各展特色搶客戶

線上購物網站進入戰國時代,成立三年的線上購物網站go happy與聯合報結盟,衝高人氣搶佔市場版圖,中國的淘寶網、日本的樂天市場,也各以不同的特色為號召進軍台灣,而台灣網購市場龍頭yahoo!奇摩為了鞏固霸主寶座,也將在夏季推出一系列美容商品,搶攻美容市場。

業者看準線上購物需求持續發燒,除了長年熱銷的3C用品以及女性衣物之外,更新闢男性保養品戰場,yahoo!奇摩電子商務群總經理何英圻表示,光是今年第一季,男性保養品的營業額就比去年多了73%,而購買保養品的男性,每人會花掉1800元,比女性多出1.5倍,也難怪業者開始鎖定男性保養的市場。

根據資策會統計,去年購物網站的市場規模超過3000億新台幣,各家廠商莫不想出各種策略吸引消費者,pchome網站推出24小時內快速到貨、payeasy主攻女性市場、日本來的樂天標榜與日本時尚同步流行、博客來則以賣書為主要訴求,但仍難撼動yahoo!奇摩的霸主地位。

網路上購物,不僅可以快速的貨比三家,針對信用卡分期消費的客群,購物網站幾乎都是不另加錢,雖然價錢比一般賣店高出許多,但是網路購物有7天鑑賞期的特性,也是吸引不少消費者選擇在購物網站消費的原因之一。
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標籤: 網路購物
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