消基會抽查/網路購物台食品、美妝吹噓療效 將修法重罰

「沒有搞不定的女人,只有硬不起的男人,…一天一顆,軟趴趴的感覺就會減緩下來」、「想要瘦快一點,就多吃一點點」、「天然的青春激素,驚人的抗老回春,告別失眠…絕對抗老回春」。

消基會抽查東森網路購物得易購、富邦MOMO台、Viva、U-LIFE四大購物台十五個食品及美妝廣告,全部誇大不實,包括知名的台糖、葡萄王公司出產的蜆錠、樟芝王都被點名,消基會要求購物台立即將廣告下架,衛生署、公平會、NCC也要重罰。

東森購物:請廠商調整

台糖公司表示,經與經銷商聯繫過後,廠商已承諾,後續廣告中不會再出現違反規定的廣告文宣字樣。葡萄王公司昨天表示,相關內容不甚清楚,還要進一步深入瞭解。

東森購物強調,一直遵循主管機關的法令規範,相關產品不會下架,先請廠商做適當調整。富邦MOMO台也表示,會全力配合法令。森森百貨U-LIFE總經理李登科指出,會立即了解商品是否碰觸到紅線,若是銷售人員口誤,也將口語申誡改進。

衛生署食品藥物管理局消保中心主任劉淑芬表示,消基會公布的十五件違規案件,衛生署均已先行監控到,其中八件明顯違法,三件已開罰。問題在於相關罰則過輕,衛生署已修正食品衛生管理法、藥事法、健康食品管理法、化妝品管理條例,罰則大幅提高,草案現由行政院審議中。

公平會發言人施惠芬表示,公平會已經委外長期監看媒體、廣播及網路,一旦發現廣告不實,會依照公平法處罰。NCC表示,將請縣市政府加強查察,也將配合衛生署及公平會針對購物台依法處理。

消基會董事長謝天仁表示,廣告誤導消費者情形愈演愈烈,與官方稽查不力,罰則又過輕有關,甚至有業者是空殼公司,被捉到人跑了,可憐的是難辨真相的消費者。
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